What is the importance of technology and data analytics in commercial leasing?

A CRE platform that uses technology and data analytics can help both the property owner and the tenant. The property and location specific data helps an owner to unravel the unique advantages of a space and thereby reach out to right brands. Similarly, a brand looking out to rent a place finds it incredibly helpful to shortlist properties with the help of relevant and updated data.


An obvious question at this stage is “what are the technologies or data analytics that we are talking about” in the context of commercial leasing. The involvement of technology starts even before the first step is taken to either offer a property for leasing or searching for a property to lease. A CRE platform using technology helps a property owner understand the characteristics of the property better and therefore supports him to decide on the potential renter as well as the rental range. Similarly, availability of various demographic data points specific to a location helps a brand short-list properties to lease.

A salient feature of technology in the commercial leasing process is to transparently connect all the stakeholders for effective and fast decision making. It reduces the time required at each step by updating everyone with most appropriate insights. An update of any information being shared on a real-time basis ensures that all those involved in the lease-finalisation process have the same information and can build-in their perspectives effectively.

Modern commercial leasing platforms also use data analytics and artificial intelligence. Use of these advancements can help investors in their existing acquisition, disposition, and portfolio management processes to manage rising risks and complexities more effectively and mitigate vacancy and foreclosure risks. There is much more data available today than there was even just a few years ago. Information such as net effective rents, leasing spreads, lease components, market demand, and tenant information have now become much more accessible and granular thanks to modern technological tools.

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